Collection: So 90s

Introducing SO90s, a slow fashion brand based in Bali that’s committed to making a positive environmental impact. By embracing sustainable fashion concepts and using plant-based cactus leather, upcycled denim, and a zero-waste approach, we’re working towards creating a better planet.

We’re passionate about staying true to our roots and drawing inspiration from 90s culture, steering clear of fleeting modern trends. Our designs celebrate the vibrant culture and timeless appeal of the 90s, resonating across generations.

At SO90s, we infuse our brand with cultural touchstones, fostering a deep sense of nostalgia and connection with the past. We value authenticity – real people, great films, deep conversations, and iconic music.