PERFORMANCE OF TWO
Slow down. This time you've opened a text that brings more pleasure when read carefully and when immersing yourself in the idea.
Yes, suppose you would want to develop some of the ideas voiced below by their author - Maria Gorbacheva, art director of the HEDONIST store project .
Intuitive Inspiration and Storytelling
The idea for the photoshoot came about intuitively, as if the circumstances and images in my mind wove together a beautiful story that I was able to bring to life.
Experience
Having worked with Hedonist for almost three years and understanding its unique qualities, I wanted to showcase our protagonist in a new light.
“Performance of Two” blends my background in architecture, love for photography and minimalism, passion for exploring original sources, and expressing authenticity through various media.
Team and Collaboration
It also brings together the people involved in the shoot—their creativity, perception of the world, ideas, and unique ways of expressing themselves.
We assembled an amazing team, each member contributing their unique touch, giving the concept new dimensions.
The Protagonist
In this shoot, the Hedonist protagonist is refined and engaged, connecting with the space, loving to “freeze” and observe. They listen and feel the form, becoming it simultaneously, exploring and immersing themselves.
Context and Timing
At the same time, Hedonist was undergoing a rebranding process, developing and implementing a new identity. The cornerstone of this was a black rectangle—a symbol of the simplicity of form and the complexity of its interpretation, offering endless interpretations.
Architecture, Space, and Symbolism
Combining the architectural features of the Further hotel, the image of the protagonist who is both detached and engaged, emphasizing form in every sense, and the black rectangle, enhanced the feeling I wanted to convey. This aligns perfectly with the new phase in the development of the Hedonist brand.
Would like to say a huge thanks to this collaboration!
I’m very excited to share this project and looking forward to create more.
Participants:
Campaign for: [Hedonist Store]
Art director: [Mariia Gorbacheva]
Ph: [Anastasiia Monarh]
Stylist: [Isaiah Rega & Hedonist Team]
Muah: [Olga]
Model no.1: [Anya Shilo]
Location: [Further Hotel]