Im In Pure

PURE is a brand of minimalist comfortable clothes that you can wear outdoors and at home, and jewelry made out of silver and natural stones. Our products created in Bali. 

The mission of the brand is to create beautiful products, where every detail is thought out to the smallest detail, so that you feel comfortable wearing them.



Out fabric are handdyed by oeco tex standard dye and all our clothes are handsewn. 

We are grateful to the Bali island and its people, because it is in this place that our products were created.
We are supporting local Balinese community by donating part of the income to local NGOs who are supporting orphans and elderly people of the island.